The Driving Forces behind Sustainable Brands

Greenwashing is a bad idea for brands — but greenhushing is even worse.

Honesty is the new transparency when it comes to B2C communication.

Conscious consumers love to feel informed and included — but they also like it simple and well-presented.

Brands do not need fancy tools to follow up on their sustainability actions, but they do need to be clear that actionable sustainability is all about following up on data and factual targets.